ISPO Shanghai 2016

ISPO SHANGHAI 2016 baut Strahlkraft als Multisegment-Sportmesse im asiatischen Markt weiter aus

12. Juli 2016 Auf über 30.000 Quadratmetern Ausstellungsfläche wurden drei Tage lang die wichtigsten Neuheiten und Trends aus den Bereichen Action, Sportstyle, Fitness, Running, Functional Textiles, Outdoor, Paddling & Watersports präsentiert.

Die ISPO SHANGHAI 2016 wächst und setzt Debüterfolg fort: Ein Rekordplus von 32 Prozent gab es bei den Ausstellern. 470 Unternehmen waren mit rund 500 Marken vertreten. Vom 06. bis 08. Juli kamen 14.593 Besucher zum Shanghai National Exhibition Center (SNIEC). Ein stark frequentiertes Rahmenprogramm mit Innovationen, Trends und jeder Menge interaktiver Testmöglichkeiten rundete die drei Messetage ab.

Die ISPO SHANGHAI 2016 fand dieses Jahr zum zweiten Mal statt. Auf über 30.000 Quadratmetern Ausstellungsfläche wurden drei Tage lang die wichtigsten Neuheiten und Trends aus den Bereichen Action, Sportstyle, Fitness, Running, Functional Textiles, Outdoor, Paddling & Watersports präsentiert. Insgesamt waren 470 Aussteller (2015: 354 Aussteller) mit rund 500 Marken (2015: 473 Marken) vertreten. Das bedeutet ein Wachstum von 32 Prozent im Vergleich zum Vorjahr. 14.593 Besucher kamen zu Chinas Multisegment-Sportmesse im Sommer.

Klaus Dittrich, Vorsitzender der Geschäftsführung der Messe München, zieht eine positive Bilanz: „Die gestiegene Anzahl der Aussteller zeigt, dass unser Multisegment-Konzept aufgeht. Wir bieten allen Segmenten die Möglichkeit, sich in ihrem jeweiligen Markt- und Markenumfeld zu präsentieren. Das schafft Synergien und eröffnet Wachstumschancen. China wird sich in den kommenden 20 Jahren zum größten Sport- und Fitnessmarkt der Welt entwickeln. Unternehmen, die auch zukünftig erfolgreich Geschäfte machen wollen, müssen hier und heute aktiv werden und massiv investieren.“

Mit ihrem umfangreichen Rahmenprogramm bekräftigte die ISPO SHANGHAI auch dieses Jahr wieder ihr Selbstverständnis als Full-Service Partner der Branche.

Beim gut besuchten ISPO Open Demo Day testeten Medienvertreter, Händler und Besucher die neuesten Sportprodukte aus den Bereichen Wasser- und Laufsport, Skaten und Outdoor bereits vor Eröffnung der Messe.

Auf der Messe konnten Interessierte im PADDLING & WATERSPORTS VILLAGE in einem 200 Quadratmeter großen Indoor-Pool Kajak, Kanu oder Stand-up-Paddling (SUP) ausprobieren. Zusätzlich gaben Experten Einblicke in die Wassersportindustrie.

Im China Sports Industry Innovation & Investment Forum wurde über Investitions-Möglichkeiten im internationalen Sport-Business informiert, während sich das China Sports Media Forum den Herausforderungen und Möglichkeiten durch die neuen Medien und Technologien widmete.

Stark frequentiert war auch der Sports Digital Workshop, bei dem sich alles rund um das Thema Wearables drehte und die Potentiale, die sich hier für die Sportindustrie eröffnen.

Das Market Introduction Program zeigte zwei Tage lang, wie internationale Unternehmen einen erfolgreichen Einstieg in den chinesischen Markt schaffen können.

Die Plattform ISPO TEXTRENDS präsentierte erstmals die künftigen Frühjahrs- und Sommertrends 2018, ergänzend zu den Herbst- und Wintertrends der ISPO MUNICH.

Für die Webseite ISPO.COM war zudem ein Redaktionsteam vor Ort und lieferte tagesaktuelle Berichte rund um die ISPO SHANGHAI: www.ispo.com

Die nächste ISPO SHANGHAI findet von Donnerstag, 06. Juli. bis Samstag, 08. Juli 2017 statt.

Weitere Informationen zur ISPO SHANGHAI 2016 finden Sie unter shanghai.ispo.com.

Vom 15. bis 18. Februar 2017 findet die ISPO BEIJING, Asiens größte B2B Multisegmentmesse im Winter, statt. Weitere Informationen unter: www.beijing.ispo.com

Ausstellerstatements:

Mr. Jun Kai, Director, Alibaba Group
I am participating in ISPO for the second time. This year, we can see more sports segments as compared to before. Apart from traditional outdoor products, there are sports fashion and fitness products. I am fond of this arrangement, because the outdoor concept is really made up of different sports and different fan groups. I think integration is definitely the key to the market of the future.

Mr. Victor Li, Chairman of China Selected Outdoor Association (SOA) and Chairman of Shanghai Setino Sportswear Inc.
ISPO has been our long-term partner as we also participate in ISPO MUNICH and ISPO BEIJING. ISPO SHANGHAI offers more advantages to brands in the Jiangsu and Zhejiang regions like us. We, the China Selected Outdoor Association (SOA), have participated as exhibitors of ISPO SHANGHAI for the first time ever in order to present our ideas about how to manage multi-brand and multi-segment stores of selected products. The reason why we have chosen ISPO SHANGHAI is that the trade show’s “beyond outdoor” concept is conveying exactly our philosophy.

Mrs. Amy Xu, Project Manager of Shanghai Easigo Outdoor Equipment Co., Ltd
We believe that ISPO is the most influential sports trade show in China. We can see how much ISPO SHANGHAI has invested in the water sports segment this year, based on its “beyond outdoor” concept. Ranging from the OPEN DEMO DAY to the indoor pool, ISPO SHANGHAI can offer real experiences to consumers, retailers and outdoor fans. We are also very happy to find more international water sports brands and visitors at the exhibition. Next year we will certainly participate again.

Mr. Hyo-Seung, Chang, President of EQUIPMENT DESIGN
We think ISPO is a very influential exhibition for the outdoor sports industry. So it is very effective to promote our corporation and brand image here. We are exhibiting at ISPO SHANGHAI for the first time. Actually, it is our first exhibition in China. ISPO SHANGHAI is very big, with a wide range of products and great visitor flow. We are very satisfied with the results and will certainly come again next year!

Mr. Haohan Zhang, CEO of Gravity-X
ISPO SHANGHAI is our favorite and most suitable exhibition in terms of scale, quality, segments and brands. This is the 6th time we take part in ISPO as exhibitors if we include all our participations in ISPO BEIJING. Gravity-X is specializing in skateboarding, and we have always scored successes at ISPO. The longboard event we have co-organized this year is being very well received. We hope ISPO will develop further year by year.

Ms. Yiling He, General Manager of Guizhou Qinglang Outdoor
I have been amazed from the minute I stepped into ISPO SHANGHAI. Apart from the traditional outdoor sports, we can see fancier and more innovative products here. Since yesterday, we have been making offers to various brands. Because, besides the professional mountaineering products we are now focusing on, I would like to add more fitness, running and sports fashion products to the line of products in my stores. To me, ISPO is a platform where the exhibitors and buyers can get to know the world trends. ISPO SHANGHAI has integrated products and technologies from different segments into a single venue. This year, ISPO SHANGHAI has brought me many new ideas.

Mr. Nigel Foster, top kayaker & kayak designer
ISPO SHANGHAI 2016 seems to have even improved as compared to last year. The insider water pool is very great for us, and it is almost the best pool I have ever seen in the world at shows. The OPEN DEMO DAY’s location is much more accessible for people who wish to get onto the water. And everything is organized very well this year; it will give me great pleasure to come back next year.

Ms. Julie Yang, Brand Develop Director of LP Support
LP has recently extended its product line to include functional compression clothes, so we would like to choose an important event such as ISPO SHANGHAI to communicate LP’s plan for the next year to our customers. Judging from the visitor flow of ISPO SHANGHAI 2016, it is clear that the sports market is growing. At the Fitness and Running Forum, I can see that all sports fans have gained a lot.

Mr. Yun Li, General Manager of Millet China
Millet has chosen ISPO SHANGHAI as a platform for our first appearance in China, because we believe that ISPO SHANGHAI is not only the right place to promote our brand, but also a platform where we can be in direct contact with retailers onsite and consumers online. Moreover, the sports and “beyond outdoor” concept of ISPO SHANGHAI is a very close match to our brand philosophy. So we hope that, through such a comprehensive platform, Millet can send our message of creating needs for sports.

Mr. Peng Gao, Brand Director of Ottobock (China) Industries Co., Ltd.,
On behalf of Rehband
Rehband has continuously participated in ISPO MUNICH as an exhibitor for five years. As this is the first year we launch ourselves into the consumer market in China, we have chosen the right platform with ISPO SHANGHAI. Today, a lot of dealers, retailers and sports fans have come to visit our booth, and we are so happy to attract more attention from those new professional audiences at ISPO SHANGHAI. The whole atmosphere is very satisfied, and definitely, we will join ISPO SHANGHAI again in the years to come!

Mr. Barry Lin, Sales Director of Sea to Summit, China
On behalf of Sea to Summit, CamelBak, Smartwool
By taking advantage of ISPO SHANGHAI and the regional superiority, the greatest achievement we have gained is to make our brand and products, including sports, fitness, airport, high-speed rail, giveaways and general merchandise, known to a greater number of channel dealers and companies. ISPO SHANGHAI can help us multiply our development efforts.

Mr. Guangsheng Zhao, Deputy of Shanghai Municipal Physical Culture Bureau
I hope ISPO will seize the opportunity and become the most influential sports exhibition brand in Asia in the next few years. I also hope it can contribute more to make Shanghai a city of sports, to help develop the sports industry in China.