||Under its ISPO brand Messe München International offers events and year-round services to the global sports business. The goal is to provide customers with comprehensive added value promoting successful market positioning. For nearly 10 years, ISPO BEIJING has been building a reputation as the leading sports business platform in the Asia-Pacific region. This dynamic event continues to grow, each year bringing new records of business achievement. The provided services assist customers in developing their business as well as strengthening their personal contracts and business relationships. To date, these services include ISPO ACADEMY, ISPO COMMUNITY, ISPO OPEN INNOVATION, ISPO AWARD, ISPO BRANDNEW, ISPO TEXTRENDS, ISPO CARD, ISPO JOBS and ISPO NEWS. As globally successful sports business platforms and multi-segment trade shows ISPO MUNICH and ISPO BEIJING offer a comprehensive overview of their respective markets.