||Under its ISPO brand Messe München International offers events and year-round services to the global sports business. The goal is to provide customers with comprehensive added value promoting successful market positioning. The first edition of ISPO’s new unique multi-segment summer trade show opened its gates. For three days, exhibitors presented their latest trends and products from segments like Watersports, Health & Fitness, Running, Sportstyle, Action Sports and Outdoor. The provided services assist customers in developing their business as well as strengthening their personal contracts and business relationships. To date, these services include ISPO ACADEMY, ISPO COMMUNITY, ISPO OPEN INNOVATION, ISPO AWARD, ISPO BRANDNEW, ISPO TEXTRENDS, ISPO CARD, ISPO JOBS and ISPO NEWS. As globally successful sports business platforms and multi-segment trade shows ISPO MUNICH, ISPO BEIJING, and ISPO SHANGHAI offer a comprehensive overview of their respective markets.