Safety, reliability and planning security form the foundation of a successful trade fair. Although the coronavirus pandemic remains challenging in Germany, we are able to return to the days of trade fair normality in particular for our exhibitions by applying the protection and hygiene measures we have learned over the past two years. We really believe this. The past few months have clearly underscored Messe München’s ability to flexibly and systematically address the situation and carry out safe, successful trade fairs.
We are hitting the ground running in the new year and view 2022 as a year of economic upswing and as a year in which we can safely conduct our trade fairs as live events. We have also demonstrated that our proven protection and hygiene concept can be flexibly adapted to the latest requirements.Klaus Dittrich, Chairman and CEO.
In September, IAA Mobility showed that major trade fairs attended by international exhibitors and visitors can indeed be safely held. The key factor: our professional hygiene and protection concept, a plan that has already proven itself during a large number of events. This concept has two important features: It can be systematically applied, and it can react flexibly and quickly to short-notice requirements. IAA MOBILITY is far from our only proving ground for this concept. The exhibitions EXPO REAL and productronica that were held in fall 2021 and TrendSet that was organized in January 2022 impressively demonstrated that our hygiene and protection concept can turn trade fairs into safe events.
We also assume that the current version of the Bavarian Infection Protection Measures Ordinance (15th ordinance) valid from December 14, 2021, to this coming summer will continue to be amended—just like previous years—in response to pandemic-related developments and that restrictions will be loosened over the short- and medium-term.
Messe München’s confidence is also being fueled by its jammed event calendar for 2022. A total of 52 major events are being organized. They include several leading global trade fairs like IFAT for environmental technologies and drinktec for the beverage and liquid-food industry. These events will be followed in the fall by bauma, the world’s leading trade fair for construction machinery, building material machines and mining machines; EXPO REAL, the trade fair for real estate and investment; electronica, the exhibition for the electronics industry; and ISPO Munich, the largest trade fair for the sports business. A great event year!
The trade-fair business is a business about the future—paradoxically, this understanding did not become really apparent until this major crisis hit. The pandemic has shown us that people want to meet face to face and that digital formats cannot completely fulfill this need. Trade fairs will remain the platform for the future, particularly because this future takes concrete shape during these events. Personal encounters, business discussions and discourse as well as the inspiration that arises in the process: These are the qualities that make trade fairs unique.
Each of us at Messe München is looking forward to your visit!
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