ISPO Open Innovation connects businesses with consumers, who can contribute their ideas for product development or test products before they go to market. Consumers are not just consuming any more. They are also interested in how a product is developed and who uses it how. For consumers, these interactive experiences form a decisive part of their shopping approach. For businesses, this principle of participation (co-creation), evaluation and recommendation is important for generating new ideas, fostering customer loyalty and demonstrating brand presence. With ISPO Open Innovation, the sporting goods sector can benefit from customers' expertise and identify the requirements for a new product in advance.
The crowdfunding platform with over 40,000 active community members from more than 60 countries offers various models:
The ISPO community consists of sports professionals, keen amateur sportsmen/women and influencers, who exchange experiences, evaluate products and pass on recommendations. ISPO Open Innovation appeals to the whole ISPO network with B2B and B2C players and target groups. Recent case studies from various manufacturers demonstrate that ISPO has tapped into something that is in time with modern consumers: