Digitalization is advancing inexorably in all industries. It also plays a major role at trade fairs, because digital transformation is increasingly shaping the exhibition business. Messe München is constantly developing new digital formats and services for its customers and the organization, thus extending the flow of information and contacts to 365 days a year beyond the actual trade fair experience. Digitalization will not replace real trade fairs, but it has become an indispensable element.
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