Overview

Messe München Magazine 02/2018

MAY WE PRESENT: THE NEW ISSUE OF MESSE MÜNCHEN’S INHOUSE MAGAZINE

“2.0, 3.0, 4.0” – what used to sound like football results, today signals progress in automation and digitalization. This progress can also be observed in sports. There are now surfboards with electric motors, intelligent running-shoe soles, and wearables and intelligent textiles that record athletic and physical fitness values. In our cover story "A Revolution in Sport" you can read about how the digital and electronic sports age is changing the world of physical activity.

And what about the future of nutrition? The article "The taste of tomorrow" goes in search of answers. It describes how food pioneers are working to satisfy global hunger and to fulfill the need for sustainability, using modern technology.

Below, we have selected seven topics, and expanded on them with video content. Simply click on one of the following teasers for more. For those interested in the complete magazine, we have also added Issue 01/2018 as a PDF document.

Have fun reading.

For a full copy of Messe München Magazine in PDF format, click here to download.

Sport Vier Punkt Null

A Revolution in Sport

Running shoes from a 3D printer, performance-enhancing T-shirts, boot-based digital coaches: The digital transformation changes sports rapidly.

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Fit for the Future

Fit for the Future

The sports business has to get fit in terms of digitization, in order to efficiently take advantage of its growth potential. How that works? Can be seen at the new event Ispo Digitize.

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Man and Machine

Man and Machine

She is a professor of technology, he is a Michelin-star chef: Sandra Hirche and Tohru Nakamura talk about artificial intelligence, optimized super-humans – and what really ticks robots off.

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The Taste of Tomorrow

The Taste of Tomorrow

Lettuce from the techno-farm on the rooftop, burgers cultivated from stem cells: Hightech-pioneers are already producing tomorrow’s food. And they are certain: The future tastes delicious.

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We Want to Connect People

"We Want to Connect People"

Monika Dech and Margit Dittrich, who founded the women’s network “Connecting women”, talk about the challenges women face in business, things women do better than men – and why they especially profit from digitalization.

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Across all Industries

Across all Industries

Robots are the stars at the Automatica. The leading international trade fair for smart automation and robotics, for which Armin Wittmann is responsible, shows today what the factory of the future will look like.

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Go With the Flow

Go With the Flow

Petra Westphal is working for Drinktec, the world’s leading trade fair for the beverage and liquid food industry, for more than 20 years. As “Miss Drinktec” she knows: Today a beverage needs to be able to do a lot more than merely quench a thirst. Writing messages to the smartphone, for example.

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