Building Networks

Expo Real is one of Messe München’s major successes, winning worldwide acclaim. Claudia Boymanns talks about the most important meeting of the real estate sector.

Claudia Boymanns

Claudia Boymanns, Project Manager for Messe München, is responsible for Expo Real

It’s the most important meeting of the industry. Attendance is mandatory. It’s the networking event and stage for the largest deals made in the international real estate sector. “At Expo Real, cross-industry and transnational real estate projects are initiated and transactions negotiated,” says Claudia Boymanns, Project Manager for Messe München.

Starting with just 149 exhibitors in 1998, Expo Real has become by far the most important real estate trade fair on the continent, with 1,768 exhibitors and 35,000 visitors at the most recent event. “We are an international networking platform, significant far beyond Europe, reaching Russia, the Middle East and the USA. Investors find suitable projects and developers find the right partner to realize their projects,” explains Boymanns.

Expo Real replaces a month-long world tour

Deliberately designed as a working trade fair that focuses on business transactions, Expo Real represents the entire value chain of the industry. The sheer density of decision makers is another reason it enjoys such a significant standing, with the quota of returning visitors at 65 percent.

In just three days, exhibitors and visitors can meet experts from more than 70 countries—an offer that would usually require a month-long world tour.

An important driver of the industry right now is clearly the concrete gold rush. Claudia Boymanns, Project Manager for Expo Real

“So, one of the bigger topics of conversation for the next Expo Real at the beginning of October [2017; Editor's note] will be the end of the low-interest-rate policy.” This won’t just be the case at the exhibition stands but also during the conference program, which has attracted some high-caliber participants again this year. Among the guests are Joseph Stiglitz, the Nobel Prize-winning economist, and Clemens Fuest, President of the ifo Institute.

“As in 2016, Brexit will certainly be an important topic,” says Boymanns. “But what ‘America First’ really means for the international real estate economy—that’s what all of us will want to know this time.”

More room for the topic of digitalization

The Real Estate Innovation Network will celebrate its premiere in October, a 4,306-square-foot platform that will allow the Expo to offer more room for the topic of digitalization, inviting for the first time tech start-ups to present their products and make contact with potential users.

The only question left is what happens next. “The end of one Expo almost signals the beginning of the next one,” says Boymanns. “We stay in close contact with our clients throughout the year. But we are very careful not to dilute our network. At any moment, the right partners should be able to find each other quickly.”

More information: www.exporeal.net

About Expo Real

UNDER THE ROOF OF THE WORLD: Expo Real is Europe’s largest B2B specialist trade fair for real estate and investment. The next event runs from October 7 to 9, 2019, and the current number of registrations already promises a highly successful event.

By Christian Brunschede. The article was first published in our Messe München Magazine 01/2017.