Megatrends

Megatrends form our future for decades ahead. No one can escape them, they will affect every level of society: the economy and politics as well as science, technology and culture. Trade fairs and megatrends are mutually dependent and define each other. We reveal tomorrow’s world in the Messe München Magazine.

Messe München courtyard

The architecture of work

“New Work” has evolved from a design buzzword into a megatrend. This new form of work organization is now shaping modern architecture too—and has a great influence itself on the way people experience their working world.

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Eye

The empowered Consumers

Consumers used to be silent; today, they are critics and even producers. How companies can leverage the growing power of customers.

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Cucumber Flower

World of Light

Be it Medicine, industrial production or Consumer Electronics – Photonics is a key enabling technology of the future. What moves the industry? And what breakthroughs are yet to come?

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Kuala Lumpur, © GettyImages

The future of the cities

Clean air, traffic-free streets, and affordable apartments—this is how town planners see the city of tomorrow. An article on urban utopias being built today

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Sport Vier Punkt Null

A Revolution in Sport

Running shoes from a 3D printer, performance-enhancing T-shirts, boot-based digital coaches: The digital transformation changes sports rapidly.

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Fit for the Future

Fit for the Future

The sports business has to get fit in terms of digitization, in order to efficiently take advantage of its growth potential. How that works? Can be seen at the new event Ispo Digitize.

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Thirsty for Water

Focus on water: liquid treasure

Water counts as one of the most valuable raw materials on earth—in search of the challenges and opportunities in a modern water industry.

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Truck logistics

Faster, higher and further

The logistics sector is the flywheel of the economy. Freight companies must become increasingly efficient to ensure industrial production lines don’t come to a standstill. A look at why logistics is becoming the key sector of the digital age.

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Trade of Sporting Goods in China is Booming

Trade of Sporting Goods in China is Booming

Turnover of the Chinese sporting goods industry is continuously increasing

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How Online and Offline Commerce Blend in China

How Online and Offline Commerce Blend in China

The sporting goods market in China is an exciting business segment for sports and lifestyle brands

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Schalke Kids

Schalke Kids

How European Football Clubs Are Capturing Chinese

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Asian Shops

How International Lifestyle and Sports Brands Conquer China

China's middle class is growing steadily

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Asian Social Media

Key Opinion Leaders in China

How they dominate Social Marketing

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Runners in China

Runners in China

One of the Most Exciting Target Groups for Western Companies

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