Megatrends form our future for decades ahead. No one can escape them, they will affect every level of society: the economy and politics as well as science, technology and culture. Trade fairs and megatrends are mutually dependent and define each other. We reveal tomorrow’s world in the Messe München Magazine.
Edition 02/2019 - Consumers used to be silent; today, they are critics and even producers. How companies can leverage the growing power of customers.
Edition 01/2019 - Be it Medicine, industrial production or Consumer Electronics – Photonics is a key enabling technology of the future. What moves the industry? And what breakthroughs are yet to come?
Edition 02/2018 - Clean air, traffic-free streets, and affordable apartments—this is how town planners see the city of tomorrow. An article on urban utopias being built today
Edition 01/2018 - Running shoes from a 3D printer, performance-enhancing T-shirts, boot-based digital coaches: The digital transformation changes sports rapidly.
Edition 01/2018 - The sports business has to get fit in terms of digitization, in order to efficiently take advantage of its growth potential. How that works? Can be seen at the new event Ispo Digitize.
Edition 02/2017 - Water counts as one of the most valuable raw materials on earth—in search of the challenges and opportunities in a modern water industry.
Edition 01/2017 - The logistics sector is the flywheel of the economy. Freight companies must become increasingly efficient to ensure industrial production lines don’t come to a standstill. A look at why logistics is becoming the key sector of the digital age.
Edition 01/2018 - Turnover of the Chinese sporting goods industry is continuously increasing
Edition 01/2018 - The sporting goods market in China is an exciting business segment for sports and lifestyle brands
Edition 01/2018 - How European Football Clubs Are Capturing Chinese
Edition 01/2018 - China's middle class is growing steadily
Edition 01/2018 - How they dominate Social Marketing
Edition 01/2018 - One of the Most Exciting Target Groups for Western Companies