Megatrends

Megatrends form our future for decades ahead. No one can escape them, they will affect every level of society: the economy and politics as well as science, technology and culture. Trade fairs and megatrends are mutually dependent and define each other. We reveal tomorrow’s world in the Messe München Magazine.

The architecture of work

“New Work” has evolved from a design buzzword into a megatrend. This new form of work organization is now shaping modern architecture too—and has a great influence itself on the way people experience their working world.

The empowered Consumers

Consumers used to be silent; today, they are critics and even producers. How companies can leverage the growing power of customers.

World of Light

Be it Medicine, industrial production or Consumer Electronics – Photonics is a key enabling technology of the future. What moves the industry? And what breakthroughs are yet to come?

The future of the cities

Clean air, traffic-free streets, and affordable apartments—this is how town planners see the city of tomorrow. An article on urban utopias being built today

A Revolution in Sport

Running shoes from a 3D printer, performance-enhancing T-shirts, boot-based digital coaches: The digital transformation changes sports rapidly.

Fit for the Future

The sports business has to get fit in terms of digitization, in order to efficiently take advantage of its growth potential. How that works? Can be seen at the new event Ispo Digitize.

Focus on water: liquid treasure

Water counts as one of the most valuable raw materials on earth—in search of the challenges and opportunities in a modern water industry.

Faster, higher and further

The logistics sector is the flywheel of the economy. Freight companies must become increasingly efficient to ensure industrial production lines don’t come to a standstill. A look at why logistics is becoming the key sector of the digital age.