Megatrends

Megatrends form our future for decades ahead. No one can escape them, they will affect every level of society: the economy and politics as well as science, technology and culture. Trade fairs and megatrends are mutually dependent and define each other. We reveal tomorrow’s world in the Messe München Magazine.

Cucumber Flower

World of Light

Edition 01/2019 - Be it Medicine, industrial production or Consumer Electronics – Photonics is a key enabling technology of the future. What moves the industry? And what breakthroughs are yet to come?

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Kuala Lumpur, © GettyImages

The future of the cities

Edition 02/2018 - Clean air, traffic-free streets, and affordable apartments—this is how town planners see the city of tomorrow. An article on urban utopias being built today

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Sport Vier Punkt Null

A Revolution in Sport

Edition 01/2018 - Running shoes from a 3D printer, performance-enhancing T-shirts, boot-based digital coaches: The digital transformation changes sports rapidly.

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Fit for the Future

Fit for the Future

Edition 01/2018 - The sports business has to get fit in terms of digitization, in order to efficiently take advantage of its growth potential. How that works? Can be seen at the new event Ispo Digitize.

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Thirsty for Water

Focus on water: liquid treasure

Edition 02/2017 - Water counts as one of the most valuable raw materials on earth—in search of the challenges and opportunities in a modern water industry.

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Truck logistics

Faster, higher and further

Edition 01/2017 - The logistics sector is the flywheel of the economy. Freight companies must become increasingly efficient to ensure industrial production lines don’t come to a standstill. A look at why logistics is becoming the key sector of the digital age.

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Trade of Sporting Goods in China is Booming

Trade of Sporting Goods in China is Booming

Edition 01/2018 - Turnover of the Chinese sporting goods industry is continuously increasing

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How Online and Offline Commerce Blend in China

How Online and Offline Commerce Blend in China

Edition 01/2018 - The sporting goods market in China is an exciting business segment for sports and lifestyle brands

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Schalke Kids

Schalke Kids

Edition 01/2018 - How European Football Clubs Are Capturing Chinese

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Asian Shops

How International Lifestyle and Sports Brands Conquer China

Edition 01/2018 - China's middle class is growing steadily

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Asian Social Media

Key Opinion Leaders in China

Edition 01/2018 - How they dominate Social Marketing

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Runners in China

Runners in China

Edition 01/2018 - One of the Most Exciting Target Groups for Western Companies

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