Megatrends form our future for decades ahead. No one can escape them, they will affect every level of society: the economy and politics as well as science, technology and culture. Trade fairs and megatrends are mutually dependent and define each other. We reveal tomorrow’s world in the Messe München Magazine.
“New Work” has evolved from a design buzzword into a megatrend. This new form of work organization is now shaping modern architecture too—and has a great influence itself on the way people experience their working world.
Consumers used to be silent; today, they are critics and even producers. How companies can leverage the growing power of customers.
Be it Medicine, industrial production or Consumer Electronics – Photonics is a key enabling technology of the future. What moves the industry? And what breakthroughs are yet to come?
Clean air, traffic-free streets, and affordable apartments—this is how town planners see the city of tomorrow. An article on urban utopias being built today
Running shoes from a 3D printer, performance-enhancing T-shirts, boot-based digital coaches: The digital transformation changes sports rapidly.
The sports business has to get fit in terms of digitization, in order to efficiently take advantage of its growth potential. How that works? Can be seen at the new event Ispo Digitize.
Water counts as one of the most valuable raw materials on earth—in search of the challenges and opportunities in a modern water industry.
The logistics sector is the flywheel of the economy. Freight companies must become increasingly efficient to ensure industrial production lines don’t come to a standstill. A look at why logistics is becoming the key sector of the digital age.
Turnover of the Chinese sporting goods industry is continuously increasing
The sporting goods market in China is an exciting business segment for sports and lifestyle brands
How European Football Clubs Are Capturing Chinese
China's middle class is growing steadily
How they dominate Social Marketing
One of the Most Exciting Target Groups for Western Companies
Your web browser is out of date and cannot display the web page you are visiting correctly, because it is not compatible with modern web standards.