It was not an easy decision for everyone involved: f.re.e 2021, planned for April 21–25, cannot take place despite booked halls, loyal exhibitors and partners, and interested visitors. Due to the Corona pandemic, the necessary planning security for all parties involved is lacking for this date. This decision was made by Messe München in close consultation with the exhibitors and partners of Bavaria's largest travel and leisure fair.
As recently as November, a joint decision was made to postpone f.re.e in 2021 from February to April due to Corona. The change of date was intended to take this year's significant postponement of travel and leisure planning, as well as later booking phases into account. Dr. Reinhard Pfeiffer, Deputy Chairman of the Board of Messe München states: “All partners and exhibitors had wanted the trade show to take place at the end of April, but unanimously no one believed it would be realistic in the current pandemic environment. A further postponement was out of the question, but with today's cancellation we are creating planning security.”
In view of the current ongoing lockdown, the uncertainties in the preparations for the trade show are simply too big. f.re.e—Project Director Jessica Stuber: “As there is currently no relief of the pandemic situation in sight, we are now looking forward to the next f.re.e in February 2022.”
The MÜNCHNER AUTO TAGE, which were to be held in parallel with the Special Edition of f.re.e, have been canceled in 2021 as well. Andrea Schaller, Publishing Manager of Münchener Zeitungs-Verlag (organizer of the MÜNCHNER AUTO TAGE), explains: “It would have been our pleasure to once again host southern Germany's largest automotive sales fair alongside f.re.e. But the continuing high level of infection and the unforeseeable end of the lockdown, unfortunately makes hosting this event unrealistic for us at the moment.”
In 2022, f.re.e and MÜNCHNER AUTO TAGE will be held in Munich as usual.