This year, a new trade show concept has lastingly strengthened INHORGENTA MUNICH in its position as one of the world’s leading trade shows of the watch and jewelry sector. Exhibitors and visitors agreed that above the stylishly designed “Timepieces” Hall A1, “Fine Jewelry” Hall B1 and “Contemporary Design & Vision” Halls C2 have reached their objectives. The visitors’ satisfaction is also reflected in the results of the survey conducted by Gelszus Messe-Marktforschung, a research institute specializing in trade shows). 92 percent of those surveyed gave excellent, very good or good ratings to the trade show’s new concept. Above all the consistent focus on the individual segments—watches in Hall A1, high-quality jewelry brands in Hall B1—has been convincing.
“We are extremely satisfied with the course of INHORGENTA MUNICH 2016, states Klaus Dittrich, Chairman and CEO of Messe München. Over the past months, we have invested a lot of commitment and creativity in the preparation of INHORGENTA MUNICH and intensely cooperated with exhibitors, visitors and partners. This constructive exchange has been fruitful. The new hall concepts, forums and accompanying events have convinced exhibitors and visitors alike. The mood at the trade show has been very positive, which shows us that we are on the right track. We are working on its further development for the next event even at his early stage.”
940 exhibitors from 33 countries took part in this year’s INHORGENTA MUNICH, among whom many new exhibitors and exhibitors who have come back to the trade show after a period of absence.
The 43rd INHORGENTA MUNICH started with an avant-garde event into the first trade show day. Hall B1 was an ideal stage for a jewelry and fashion show. Fine jewelry and watches of the exhibitors were presented to Europe’s most important jewelers under the leadership of style icon Nadja Auermann, model Cathy Hummels and her sister Vanessa Fischer as well as Ralf Bauer. Many celebrities could be seen among the audience, among whom the TV presenters Karen Webb, Funda Vanroy and Annemarie Carpendale. Subsequently, singer Lena Meyer-Landrut enthused the invited guests with a live concert at the INHORGENTA NIGHT at the Munich Club P1.
From February 12 to 15, 2016, some 26,000 trade visitors from 75 countries came to the trade show to inform themselves about new products, trends and developments of the industry. The largest visitor groups (in this order) came from Germany, Austria, Italy, Switzerland, the Netherlands, Spain and Great Britain. Russia, China and Israel, among others, were represented. The number of decision-makers on the visitors’ side has clearly increased.
Within the scope of the 43rd INHORGENTA MUNICH, the Watch Innovation Forum in Hall A1 and the Web Campus in Hall C2 celebrated their premiere. Both platforms met with a lively response from the visitors. At the Watch Innovation Forum, the focus was on smartwatches and wearables. At the Web Campus, international experts gave trade visitors an introduction into the topics of e-commerce, multi-channel marketing as well as social media, and shed light on their significance for future successful competitiveness.
“With the Watch Innovation Forum and the Web Campus, we have picked up important topics that are relevant for the industry’s future”, states Messe Chief Klaus Dittrich. “As one of the leading international trade shows of the industry, INHORGENTA thinks “out of the box”, points to new challenges and communicates their solutions in order to offer all industry participants a sustainable added value. We have been very successful in this respect.“
The last day of the trade show offered a tailor-made program for young talents and professionals, which received an enthusiastic response from pupils and students. On the first INHORGENTA Career Day, companies, associations and further training centers provided information on the possibilities of entering a career or of setting up one’s own business. Moreover, they reported on further training opportunities and financing options.
“Exhibition Director Stefanie Mändlein is happy about the positive response received from both the exhibitors and the visitors: “The new trade show concept has been excellently received, the INHORGENTA OPENING met with a lively response and the events of the Supporting Program were much frequented. The great number of constructive talks during the trade show have proved us that INHORGENTA MUNICH is on the right track. In cooperative partnership with the industry, we will advance the trade show even further in the year to come.”
Marc Czemper, Sales Manager, Casio Europe:“The efforts undertaken by INHORGENTA MUNICH in order to make the trade show more attractive, have been clearly noticeable this year. The hall structure is clearer and attractive events complement the portfolio. In addition, we are very satisfied with the quality and frequency of the talks with German and Austrian specialized dealers. The Watch Innovation Forum has also convinced us. It is an important facility for rendering the topic of smartwatches more tangible to the retail trade. This way, the specialized dealers can directly experience the new technologies and, at the same time, we as exhibitors have the chance to present our innovative, smart watches.“
Nils Eckrodt, Managing Director, Coeur de Lion:“For us, INHORGENTA MUNICH has been very successful. Even the first day of the trade show surpassed the previous years. Here in “Elegance & Lifestyle” Hall B2, the product ranges fit very well together. In addition, INHORGENTA MUNICH is the only German trade show for jewelry and watches which offers specialized dealers a suitable platform where they are free from any constraints exercised by groups to place their orders.“
Alexander Corolli, Managing Director, Al Coro:“We have taken part in INHORGENTA MUNICH for the first time and we are very satisfied. We particularly like the good organization and the elegant design of Hall B1. We also find that the allocation of the booth spaces is favorable. At the HIGHLIGH JEWELRY SHOW, we were impressed by the expressive choreography.”
Adolfo Courrier, Managing Director, Adolfo Courrier:“We have been very pleased with our participation in INHORGENTA MUNICH. Everything has worked out to our full satisfaction; in addition, we have been very impressed with the concept of Hall B1 and its new design.”
Bernd Keil, Sales Manager, Ehinger Schwarz 1876:“The service of INHORGENTA MUNICH is great, we have received a very good support. Everything went perfectly during the setting up phase—everything worked smoothly. In addition, we felt very safe, which is due, among other things, to the reliable work of the security service.“
Isabelle Mössner, Managing Director, IsabelleFa:“We are very happy about the new concept of INHORGENTA MUNICH. The quality of Hall B1 has noticeably increased and accordingly the national and international jewelers who attended our booth.“
Alexander Günter, Sales Manager FH, Fossil Group:“We have perceived a very high visitor frequency at INHORGENTA MUNICH, which was also reflected in the extremely positive response from the dealers. Our concept as an information and representation booth harmoniously fits into the overall concept of Hall A1—all in all a very successful trade show presence for the Fossil Group.
Jörg Gellner, Managing Director, Gellner:“We are very satisfied with the course and the outcome of INHORGENTA MUNICH 2016. Our presence in Munich is very important for us because we present our current collections here first. Our customers’ feedback has been positive once again this year. As in previous years, the collaboration with Messe München has been harmonious. We were particularly pleased with the fact that many suggestions on the part of the exhibitors of this year’s INHORGENTA MUNICH have been implemented, which further strengthens the trade show’s significance as the most important trade show for jewelry and watches.“
Bernd Willi Ripp, Managing Director, Groh + Ripp:“We have been very sat-isfied with the result. We could serve customers of good quality. The other col-leagues from the precious stone segment were also very satisfied with the trade show. What we can report from all sides—the exhibitors’ and the visitors‘ side—is that everyone is very satisfied with the new Exhibition Director Stefanie Mändlein.
Martin Heinz, Managing Director, Jörg Heinz:“We are very pleased that the new concept in B1 has been so excellently received. For us as exhibitors, this means a better atmosphere for purchasing and talks. In addition, the Supporting Program with the HIGHLIGHT JEWELRY SHOW has pleased us very much.”
Heiko Nölke, Managing Director, Henrich & Denzel:“The new design of Hall B1 pleases us very much. It is clearly noticeable that INHORGENTA MUNICH is developing into the right direction. An even stronger focus on German jewelry manufactories would be desirable for the year to come.”
Loek Oprinsen, Managing Director, ILP-Group:“This year, our participation in INHORGENTA MUNICH has been even more successful than last year and that is exactly what characterizes a successful trade show.”