Our Responsibility: Taking a Stance and Commitment to the Common Good

We at Messe München believe that entrepreneurial success and responsible action are not mutually exclusive. Strengthening the common good and the local economy, promoting environmental and climate protection, and the transfer of knowledge at our locations worldwide—that is a matter close to our hearts. Our objective in everything we do is to inspire imitation and participation.

Messe München as one of the leading international trade fair organizers has great presence and impact worldwide. More than others, we are committed to sustainability—in our actions and at our exhibition venue
Klaus Dittrich, Chairman and CEO, Messe München

Green Exhibition Center

Our Pioneering Role in Climate and Environmental Protection

220,000 m² of green space, around 2,500 trees and 35,000 m² of green roofs—our exhibition center is literally “green”.

Green Exhibition Center

These are some of the measures for the sustainable operation of Messe München

Strong together: Our Code of Values for Sustainable Management

Great goals can only be achieved if all involved are pulling in the same direction. It is therefore important for us as a company that all employees identify with the values of Messe München and act accordingly:

Because only as a committed team can we achieve our ambitious goals. It was with this attitude in mind that we developed and implemented our corporate values. In workshops, all employees were invited to contribute defining those values. On a values day, the entire Messe München team had the opportunity to personally experience these values and identify with them.

Trust, Team spirit, Commitment, Responsibility, Innovative strength

Our five values are aimed inwards—for a committed, positive cooperation within our organization. And they have an outward effect—for passionate and sustainable action for our customers, the environment, and the community.

shortened video Values Day

Our Social Responsibility

Commitment in the Interests of Shareholders and Citizens

Strengthening the business location, enhancing the common good—these are the shareholders’ core missions assigned to Messe München. Our shareholders are the Free State of Bavaria, the City of Munich, the Chamber of Commerce and Industry and the Chamber of Crafts for Munich and Upper Bavaria—this means our company literally belongs to the citizens of Munich and the Free State of Bavaria.

We take the trust placed in us by the citizens and the Free State very seriously, and make sure to manage our company, Messe München, in exemplary fashion.This claim is evident in the light of our various corporate social responsibility (CSR) activities:

When tens of thousands of refugees arrived in Munich in September 2015, we provided the people with sleeping space in our exhibition halls at short notice. A total of 17,000 refugees could be accommodated within two weeks.

However, we also take responsibility for social initiatives. For example, we sponsor the cross-industry network “Connect Women” for women in management positions.

We help where we can help.
Klaus Dittrich, Chairman and CEO Messe München

Messe München—Economic Engine for Bavaria

Messe München generates revenue, taxes and jobs, in Munich but also across Germany. That’s the result of a study carried out by the ifo Institute on the economic effects of Messe München’s activities. Our trade fair guests from all over the world guarantee high purchasing power and tax revenues.

Chart ifo Institute (2020)

How the local economy benefits from Messe München

Sustainability—An Issue also at our Trade Fairs

Our trade fairs address important development issues, be it in the fields of environmental technology (IFAT), building & construction (bauma, BAU), health & fitness (ISPO), intelligent urban development (EXPO Real) or transport and logistics (transport logistics). Sustainability and climate protection play a major role in this.

ISPO Munich Messe München

Sustainability illustrated by the example of ISPO Munich

At the largest trade show in the sports business, ISPO Munich, sustainable economic action is a top priority. Jointly with associations, industry, trade and experts, ISPO Munich strives to increase transparency for brands and consumers.

The world needs companies that take a stance and speak out.
Klaus Dittrich, Chairman and CEO, Messe München

bauma China

International Role Model:

We Create Platforms for Controversial Topics

We consider it our responsibility to share our knowledge with others and to create platforms for know-how and technology transfer globally through our events. Our world-leading trade fairs, which we import from Munich into key growth markets such as China, India or Brazil, are perfect examples of this role model: they address controversial issues that are crucial for the sustainable economic and social development in these countries.

With our international diversification and reach, the radius of our social responsibility too has expanded.

For example, at IE expo China and IE expo Guangzhou, we are focusing on the project Sponge Cities—a scheme combatting flooding. In India, IFAT India offers a platform to address the problem of heavily polluted rivers such as the Ganges. But our efforts do not stop at words: In a joint program with the Indian government, Messe München supports solutions such as the large-scale construction of wastewater treatment plants.