Our Responsibility: Taking a Stance and Commitment to the Common Good

We at Messe München believe that entrepreneurial success and responsible action are not mutually exclusive. Strengthening the common good and the local economy, promoting environmental and climate protection, and the transfer of knowledge at our locations worldwide—that is a matter close to our hearts. Our objective in everything we do is to inspire imitation and participation.

“Messe München as one of the leading international trade fair organizers has great presence and impact worldwide. More than others, we are committed to sustainability—in our actions and at our exhibition venue”

Klaus Dittrich, Chairman and CEO, Messe München

Strong together: Our Code of Values for Sustainable Management

Great goals can only be achieved if all involved are pulling in the same direction. It is therefore important for us as a company that all employees identify with the values of Messe München and act accordingly:

  • Trust
  • Team spirit
  • Commitment
  • Responsibility
  • Innovative strength

Because only as a committed team can we achieve our ambitious goals. It was with this attitude in mind that we developed and implemented our corporate values. In workshops, all employees were invited to contribute defining those values. On a values day, the entire Messe München team had the opportunity to personally experience these values and identify with them.

Trust, Team spirit, Commitment, Responsibility, Innovative strength

Our five values are aimed inwards—for a committed, positive cooperation within our organization. And they have an outward effect—for passionate and sustainable action for our customers, the environment, and the community.

shortened video Values Day
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Our Social Responsibility

Commitment in the Interests of Shareholders and Citizens

Strengthening the business location, enhancing the common good—these are the shareholders’ core missions assigned to Messe München. Our shareholders are the Free State of Bavaria, the City of Munich, the Chamber of Commerce and Industry and the Chamber of Crafts for Munich and Upper Bavaria—this means our company literally belongs to the citizens of Munich and the Free State of Bavaria.

We take the trust placed in us by the citizens and the Free State very seriously, and make sure to manage our company, Messe München, in exemplary fashion.This claim is evident in the light of our various corporate social responsibility (CSR) activities:

When tens of thousands of refugees arrived in Munich in September 2015, we provided the people with sleeping space in our exhibition halls at short notice. A total of 17,000 refugees could be accommodated within two weeks.

However, we also take responsibility for social initiatives. For example, we sponsor the cross-industry network “Connect Women” for women in management positions and support the Green Tec Award, one of the most important environmental prizes in Europe.

“We help where we can help”

Klaus Dittrich, Chairman and CEO Messe München

Messe München—Economic Engine for Bavaria

Messe München generates purchasing power, taxes and jobs—not just in Munich, but throughout Germany. This is confirmed by a survey of Ifo (Institute for Economic Research) on the economic impact of Messe München's activities. Our trade show guests from all over the world ensure high purchasing power and a high tax revenue.

Chart ifo Institute (2013)

How the local economy benefits from Messe München

  • In an average trade-fair year, exhibitors and visitors to Messe München will spend 2.63 billion euros throughout Germany, around 2 billion thereof in Bavaria, including Munich.
  • One euro turnover at Messe München generates another ten euros of sales in other sectors such as the hotel and catering industry.
  • This secures around 24,400 jobs, including around 20,000 in Bavaria and Munich.
  • Taxes: 490 million euros in Germany, including 185 million in Bavaria and Munich.

Sustainability—An Issue also at our Trade Fairs

Our trade fairs address important development issues, be it in the fields of environmental technology ( IFAT), building & construction ( bauma, BAU), health & fitness ( ISPO), intelligent urban development ( EXPO Real) or transport and logistics ( transport logistics). Sustainability and climate protection play a major role in this.

ISPO Munich Messe München

Sustainability illustrated by the example of ISPO Munich

At the largest trade show in the sports business, ISPO Munich, sustainable economic action is a top priority. Jointly with associations, industry, trade and experts, ISPO Munich strives to increase transparency for brands and consumers.

  • ISPO AWARD: The ISPO Award honors outstanding products and has established itself as a quality label for the sporting goods industry. A special ECO jury tests and evaluates products with respect to sustainability.
  • ISPO Plattform INSPIRE with Brands for Good and GreenroomVoice: ISPO has been working for years with its partner companies Brands for Good and GreenroomVoice, which represent sports projects and products and are implementing a platform for sustainable projects and products at ISPO MUNICH. The two agencies present around 50 small and larger environmental and social projects each year.
  • EOG and EOCA: Cooperation with the European Outdoor Group (EOG) and its association for environmental protection, the European Outdoor Conservation Association (EOCA), is one of the strategically most important partnerships of ISPO Munich.

“The world needs companies that take a stance and speak out.”

Klaus Dittrich, Chairman and CEO, Messe München

bauma China

International Role Model:

We Create Platforms for Controversial Topics

We consider it our responsibility to share our knowledge with others and to create platforms for know-how and technology transfer globally through our events. Our world-leading trade fairs, which we import from Munich into key growth markets such as China, India or Brazil, are perfect examples of this role model: they address controversial issues that are crucial for the sustainable economic and social development in these countries.

With our international diversification and reach, the radius of our social responsibility too has expanded.

For example, at IE expo China and IE expo Guangzhou, we are focusing on the project Sponge Cities—a scheme combatting flooding. In India, IFAT India offers a platform to address the problem of heavily polluted rivers such as the Ganges. But our efforts do not stop at words: In a joint program with the Indian government, Messe München supports solutions such as the large-scale construction of wastewater treatment plants.

Green Exhibition Center

Our Pioneering Role in Climate and Environmental Protection

220,000 m² of green space, around 2,500 trees and 35,000 m² of green roofs—our exhibition center is literally “green”.

Green Exhibition Center

These are some of the measures for the sustainable operation of Messe München

  • The photovoltaic system on the roofs of our exhibition halls supports the power supply on the exhibition grounds—it is one of the largest photovoltaic roof systems in the world and is currently the only one that is installed on an exhibition facility. By using solar energy, we can save the emission of around 1,600 tons of carbon dioxide every year, which would be emitted in power generation from fossil fuels.
  • A cogeneration plant powered by natural gas supplies the ICM, the West Entrance and the Trade Fair Administration Building with thermal energy and provides the exhibition center with the power generated. Since natural gas is one of the most environmentally friendly primary energies, it goes without saying that we utilize it intensively at our premises.
  • Heating for our new halls C5 and C6 as well as the new Conference Center Nord is supplied exclusively by district heating, which is sourced from geothermal energy.
  • We save water and relieve strain on the sewer system thanks to an ingenious rainwater infiltration system. Our trade-fair lakes are fed with rainwater from the roof areas, which we collect in special tanks.