Privacy Policy

Messe München GmbH ("Messe München") appreciates your interest in our company and our products. The protection of information relating to you, such as your name or your IP address ("personal data"), is important to us. For this reason, we operate this website and the services we offer in accordance with the applicable data protection laws, in particular the EU General Data Protection Regulation ("GDPR").

Table of Contents

A. Basic information
B. In detail
1. Who is the controller? Who is the data protection officer?
2. What do we do with your personal data?
a) If you use our website or our contact form
b) If we would like to introduce you to similar goods or services
c) If you buy online tickets with us as an exhibitor; If you register with us as an exhibitor
d) If you buy online tickets from us as a visitor or trade visitor; If you register online with us as a visitor or trade visitor
e) If you give us consent
f) When you subscribe to our newsletter
g) When you enter a competition
h) When you send us your application
i) If you follow us on Facebook and on other social media platforms of third-party service providers
j) When you use our blog
k) When you use our ICM configurator at icm-muenchen.live
l) When you use our portals
m) Matchmaking
n) When we collect trade fair photos
o) When you attend a virtual event
p) When exhibitors use your personal data for advertising purposes
q) If you use our exhibitor shop
r) When you use third party services through our website
s) If you allow cookies and analytics tools in your browser
t) When we process your health information
u) If we sell our company and/or a service in whole or in part
v) When we make your personal data anonymous
3. How long do we store your personal data?
4. What are your data subject rights?
5. In what context do we create automatic profiles?
6. Data transfer to third countries
7. Data security

A. Basic information

Overview of the data categories and the data used in each case

Below you will find an overview of the data categories and the data used in each case, including an overview of the legal basis.

Data categories Data Overview of the various legal bases Overview of the various legal bases
Data categories Access data Data
  • Files you have downloaded from our website (e.g. PDF or Word documents).
  • Duration, date and time of your visit.
  • Any search term, if you come to our site via a search engine.
  • Country of origin from which the website visit is made
  • Name of your Internet Service Provider.
  • User tool (web browser, operating system) with which you accessed.
  • Website from which you are visiting us.
  • Web pages of ours that you visit.
Overview of the various legal bases Overriding legitimate interest (Art. 6 para. 1 lit. f) GDPR)
Data categories Website/Contact form Data
  • personal data, such as IP address (website provision).
  • Personal data entered in the contact form.
Overview of the various legal bases Overriding legitimate interest (Art. 6 para. 1 lit. f) GDPR)
Data categories Social media Data
  • Facebook and others: those personal data which are respectively provided or made available by the platform operator.
  • Blog: those personal data which are provided in each case.
  • Instagram: Community: any personal information you post in it or provide when you sign up.
  • Event invitations: personal data provided at the time of registration, such as name, address, contact and communication data such as telephone number and email address and, where applicable, other information provided for the purpose of organising the event in question.
Overview of the various legal bases Contract (Art. 6 para. 1 lit. b) GDPR) as well as overriding legitimate interest (Art. 6 para. 1 lit. f) GDPR)
Data categories Newsletter order Data
  • Personal data entered in the registration form.
  • If necessary, analysis of user behaviour for target group optimisation.
Overview of the various legal bases Consent (Art. 6 para. 1 lit. a) GDPR)
Data categories Online application Data
  • In case of registration: personal data entered in the registration form
  • Personal data provided as part of the application, e.g. application documents.
Overview of the various legal bases Contract (art. 6 para. 1 lit. b) GDPR); in case of longer storage consent (art. 6 para. 1 lit. a) GDPR)
Data categories Ticket shop order Data
  • Email address
  • Password
Overview of the various legal bases Contract (Art. 6 para. 1 lit. b) GDPR) as well as overriding legitimate interest (Art. 6 para. 1 lit. f) GDPR)
Data categories Tour of the ICM Data
  • IP address and accompanying technical information (including time, language of the device, operating system, browser version) are collected.
Overview of the various legal bases Contract (Art. 6 para. 1 lit. b) GDPR)
Data categories Portal Data
  • Personal data, which are provided in the context of using the portal.
Overview of the various legal bases Contract (Art. 6 para. 1 lit. b) GDPR) as well as overriding legitimate interest (Art. 6 para. 1 lit. f) GDPR)
Data categories Competition entry Data
  • Personal data provided in the context of a competition.
Overview of the various legal bases Consent (Art. 6 para. 1 lit. a) GDPR)
Data categories Collection of trade fair photos Data
  • Trade fair photos (including any other personal data provided within regard to the trade fair photos, if applicable).
Overview of the various legal bases Overriding legitimate interest (Art. 6 para. 1 lit. f) GDPR)
Consent (Art. 6 para. 1 lit. a) GDPR)
Data categories Participation in virtual event Data
  • Email address.
Overview of the various legal bases Consent (Art. 6 para. 1 lit. a) GDPR)
Contract (Art. 6 para. 1 lit. b) GDPR)
Data categories Advertising purposes of third parties (usually the exhibitors) Data
  • Contact details (surname, first name, email address, telephone number)
Overview of the various legal bases Consent (Art. 6 para. 1 lit. a) GDPR)

Overview of data storage and data transfers

What personal data are stored on a website user's terminal device? Cookies / identifiers (see section "If you allow cookies and analytics tools in your browser" in the data protection information)
Are personal data transmitted to third parties? We transmit personal data to third parties. You will find the information on this in each case in the context of the corresponding processing.
Is profiling within the meaning of Art. 22 para. 1 GDPR planned? No.
Are personal data from this application combined with other personal data? No.
What personal data is transferred to other recipients within the EU/EEA? See below for an overview of the third parties involved.
What personal data are transferred to other recipients outside the EU / EEA? As far as the controller can influence, it is not planned to transfer personal data to other recipients outside the EU / EEA.

Third parties involved

We use service providers as part of our service provision. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in handling personal data as we do ourselves. We also work with affiliated companies, including those outside the EU / EEA. In certain cases, we make personal data available to our trade fair exhibitors. You can find more information in the following data protection information.

B. In detail

You will find below an explanation of how we handle your personal data in this context.

1. Who is the controller? Who is the data protection officer?

Messe München GmbH, Messegelände, 81823 Munich is responsible for this website. You will find further information in the imprint of Messe München GmbH:

https://messe-muenchen.de/de/impressum/

You will find the contact details of our data protection officer below:

Messe München GmbH
Data Protection Officer
Messegelände
81823 Munich
Germany
Phone: +49 89 949-20045
Fax: +49 89 949-20069
Email: datenschutz@messe-muenchen.de

2. What do we do with your personal data?

a) If you use our website or our contact form

The provision of this website requires the processing of personal data, such as the IP address for the retrieval of the content displayed on this website. We provide podcasts, videos and our own images via our website.

You also have the option of contacting us via our contact form. For this purpose, we collect the personal data that you enter in the contact form.

We use Google Web Fonts on our website. We host this service ourselves, so that no personal data is transmitted to a Google company.

(1) Legal basis

The processing of your personal data for the provision of this website and for communication via this website is in each case based on our legitimate interests (operation of an Internet presence and interaction with interested parties, trade fair visitors and partners). For the provision of this website (including the functions, the measures for IT security and for possible legal prosecution) it is technically necessary that we process certain personal data (e.g. the IP address). For your communication with us it is necessary that we handle respective personal data.

(2) Weighing of interests

Within the framework of the necessary balancing of interests, we have weighed up your interest in confidentiality and our interests in providing this website and contacting you. In each case, your interest in confidentiality is subordinate. Otherwise, we would not be able to provide you with this website or respond to your contact request.

(3) Recipient categories

We use service providers to provide our website. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in processing personal data as we do ourselves. These service providers are subject to the same strict data protection regulations and are also integrated into Messe München GmbH's data protection concept. Personal data are only transferred to state institutions and authorities within the scope of legal or judicial obligations.

b) If we would like to introduce you to similar goods or services

We process your personal data in order to send you emails for direct advertising of our own or similar goods and/or services if, for example, you have registered for one of our services. This will only be done if we clearly inform you when collecting the data required for this purpose and for each use that you can object to the use at any time without incurring any costs other than the transmission costs according to the basic tariff and insofar as you have not objected to the processing.

(1) Legal basis

The legal basis for this data processing is section 7 para. 3 of the German Act against Unfair Competition [Gesetz gegen den unlauteren Wettbewerb – UWG] in conjunction with our overriding legitimate interest.

(2) Weighing of interests

Within the framework of the necessary balancing of interests, we have weighed up your interest in confidentiality and our interest in data processing within the meaning of section 7 para. 3 UWG. Your interest in confidentiality is subordinate. Otherwise, we would not be able to send you direct advertising within the meaning of section 7 para. 3 UWG.

You have the possibility to object to the processing of your data for this purpose at any time. You can either send your objection to datenschutz@messe-muenchen.de or click on the link at the end of the information email.

c) If you buy online tickets with us as an exhibitor; If you register with us as an exhibitor

As an exhibitor, you have the opportunity to register and to purchase online tickets for trade fairs and congresses on our website. For this purpose, we process the personal data that you enter in the order and registration form.

Legal basis

We process your personal data for the initiation, execution and settlement of the respective contract.

d) If you buy online tickets from us as a visitor or trade visitor; If you register online with us as a visitor or trade visitor

As a visitor or trade visitor, you have the opportunity to register and to purchase online tickets for trade fairs and congresses on our website. For this purpose, we process the personal data that you enter in the order and registration form.

Legal basis

We process your personal data for the initiation, execution and settlement of the respective contract.

e) If you give us consent

You can give us consent for different purposes at a time.

(1) Legal basis

Your consent is the legal basis for the respective data agreement (Art. 6 para. 1 lit. a) GDPR; section 7 para. 2 no. 2 UWG).

(2) Categories of recipients and third country transfers

In the context of giving your consent, you will be informed about the recipients to whom we transfer your personal data.

We use service providers. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in the processing of personal data as we do ourselves.

If a recipient is located outside the European Union ("EU")/European Economic Area ("EEA"), there is usually a third country transfer (see the section on "Data transfer to third countries" below).

f) When you subscribe to our newsletter

You can register for our newsletter on our website by giving the corresponding consent. For this purpose, we collect the personal data that you enter in the registration form. We also analyse user behaviour in order to be able to design our newsletters in an even more target group-oriented manner.

(1) Legal basis

Your consent is the legal basis for the subscription to the respective newsletter as well as the analysis of your usage behaviour. You can revoke your consent at any time with effect for the future.

(2) Recipient categories

We use service providers to send our newsletter. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in the processing of personal data as we do ourselves.

g) When you enter a competition

You can participate in competitions on our website or via our social media offers. For this purpose, we process the personal data that you provide to us in the context of the competition.

(1) Legal basis

Your consent is the legal basis for our data processing. You can revoke your consent at any time with effect for the future.

(2) Recipient categories

We work together with third parties in the context of competitions. For this purpose, we transmit personal data to these third parties. Our service providers are contractually obligated by us to exercise the same care in processing personal data as we do ourselves. Our contractual partners are themselves obligated to comply with data protection requirements when processing personal data.

h) When you send us your application

You can apply for a job with us via our career portal. To do so, you can first register (voluntarily) for our career portal. In principle, the personal data that you provide with or without registration and which you make available to us as part of your application (e.g. your application documents) will be processed.

(1) Legal basis

The processing of your personal data within the scope of the career portal is carried out for the initiation, implementation and processing of the corresponding user contract. The processing of your personal data in the context of your application takes place for the initiation of the employment contract.

We will check your documents for other vacancies at Messe München GmbH, including at other companies in our group of companies, if you give us your appropriate consent to do so. You can revoke your consent at any time with effect for the future.

(2) Special deletion period for applications

If no further storage of your application data is permitted, it will be deleted after 6 months. The processing of your application for a longer period will only take place if you give us your corresponding consent. You can revoke your consent at any time with effect for the future.

(3) Recipient categories

We use service providers as part of our application management. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in processing personal data as we do ourselves.

i) If you follow us on Facebook and on other social media platforms of third-party service providers

You have the option to follow us on Facebook and on other social media platforms of third-party service providers (e.g. LinkedIn, XING, Instagram). For this purpose, we process those personal data that you provide to us in each case or which are provided to us by the respective platform operator about you, insofar as they are provided to us. You can control the privacy settings yourself within the framework of the social media platform.

(1) Legal basis

We process your personal data within the scope of our social media offers based on our overriding legitimate interest. For the provision of our social media offers, it is technically necessary that we process certain personal data (e.g. the IP address; personal data that you have provided to the respective platform operator or to us).

As part of using our Instagram channel, we offer various community features that allow you to interact with other users. These areas are publicly accessible and all personal information can be viewed by others. We cannot control how other users of our Instagram channel use this information.

In addition, you can register for an event on our Instagram channel. In doing so, we process your personal data provided during registration for the organisation and implementation of the respective event.

(2) Weighing of interests

Within the framework of the necessary balancing of interests, we have weighed up your interest in confidentiality and our interests in the provision of our social media offerings. Your interest in confidentiality is subordinate. Otherwise, we would not be able to offer you our social media services.

(3) Recipient categories

We use service providers to provide our social media offerings (e.g. Facebook, LinkedIn, XING, Instagram). The data you transmit to us as part of our social media offerings is also automatically transmitted to the respective social media platform operator.

j) When you use our blog

You can use blog functions on our website. For this purpose, we process the personal data that you provide to us in each case. You will find additional terms of use and further information as required in the context of such a blog.

(1) Legal basis

The processing of your personal data to provide such a blog is based on our legitimate interests. For the use of the respective blog function it is necessary that we process certain personal data (e.g. the IP address, your contribution).

(2) Weighing of interests

Within the framework of the necessary balancing of interests, we have weighed up your interest in confidentiality and our interest in providing the blog function. In each case, your confidentiality interest takes a back seat. Otherwise, we would not be able to provide you with the blog function.

k) When you use our ICM configurator at icm-muenchen.live

You have the option of taking a virtual tour of the ICM. In order to be able to offer you this tour, your IP address and accompanying technical information (including the time, language of the device, operating system, browser version) are recorded. The aim is to give you as realistic an online impression as possible of the ICM's premises on site so that you can decide, for example, whether the ICM is a suitable location for your event.

(1) Legal basis

We process your personal data for the initiation, execution and settlement of the respective contract.

(2) Recipient categories

We use service providers in connection with the use of the configurator. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in the processing of personal data as we do ourselves.

l) When you use our portals

You have the possibility to use our different portals and thus to use our networks.

For this purpose, we process those personal data that are required for use or that you voluntarily provide to us.

(1) Legal basis

We process your personal data for the initiation, execution and settlement of the respective contract.

(2) Recipient categories

We use service providers to operate our portals. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in the processing of personal data as we do ourselves.

m) Matchmaking

You can activate a so-called matchmaking function within the scope of some of our services. We then match your interests with the interests of other users of this matchmaking function within the framework of the respective service. Subsequently, information published about this will be displayed to the users in each case.

We use the matchmaking function, for example, as part of a controllable networking platform for participants of Messe München GmbH events. The matchmaking engine used calculates those persons, products and / or services that are most relevant to the user of the function and displays them. This enables a subject-specific interaction between visitors and exhibitors. If you use the chat functionality on our virtual platforms, your chat partner initially only receives information about your contact request. Your first name, last name and company will be transmitted to your chat partner. If your chat request is granted, your email address will also be disclosed to your chat partner.

(1) Legal basis

Your declaration of consent is the legal basis for data processing in the context of the matchmaking function. You can revoke your consent at any time with effect for the future.

(2) Recipient categories

We use service providers within the framework of matchmaking. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in the processing of personal data as we do ourselves.

(3) Profiling

We use an algorithm for matchmaking, which matches your interests with the interests of other users and shows you the respective matches in order. Please note that we create profiles as part of the matchmaking process. These are based on information about your interests. We match your interests with the interests of other users. From this we create a descending list according to the interests that match yours. The more your selected interests match the interests of other users, the more likely these users will be suggested to you as possible contacts.

n) When we collect trade fair photos

We process trade fair photos (including, if applicable, other personal data that you provide to us in connection with the trade fair photos) to document our trade fairs. In addition, we process trade fair photos for press and advertising purposes in all media (in particular print (e.g. brochures) and online (websites, social media, etc.), in particular through publication and use. This includes publication, use and processing for the purposes of press and public relations work, editorial reporting and advertising and marketing purposes in connection with Messe München GmbH and the trade fairs, events and other occasions it organises.

(1) Legal basis

The legal basis for the creation of trade fair photos is our overriding legitimate interest.

If we wish to publish and use photographic material of you in which you are prominently visible for press and advertising purposes, we will obtain your consent to do so. You can revoke your consent at any time with effect for the future.

Within the scope of application of the German Art Copyright Act ("Kunsturhebergesetz - KUG"), we may also distribute, use and otherwise process trade fair photographs in accordance with section 23 para. 1 KUG for the following purposes:

  • portraits from the field of contemporary history;
  • pictures in which the person appears as an accessory next to a landscape or other location;
  • pictures of meetings, processions and similar events in which the persons depicted have taken part;
  • portraits which are not made to order, provided that the processing or display serves a higher artistic interest.

(2) Weighing of interests

Within the framework of the necessary balancing of interests, we have weighed up your interest in confidentiality and our interests in the creation and use of trade fair photos, taking due account of your personal rights. In each case, your interest in confidentiality is subordinate. Otherwise, we will not be able to create and use trade fair photos.

(3) Recipient categories

The trade fair photos may be transmitted to journalists, media companies, press and photo agencies as well as platforms, also abroad, and published for the above-mentioned purposes of press and public relations work, editorial reporting as well as advertising and marketing purposes. In addition, we use service providers for the provision of services, in particular for the production of trade fair photos. These service providers are contractually obligated by us to exercise the same care in processing personal data as we do ourselves.

o) When you attend a virtual event

In the context of virtual events we use the tools Zoom and Vimeo in certain constellations.

When you participate in a virtual event as a speaker, your name and email address are transmitted to Zoom. As a participant, Zoom may ask you for your name during interactive sessions. Further information about data protection when using Zoom can be found at the following link: https://zoom.us/de-de/privacy.html. For the transmission of video, the provider Vimeo is used. Further information about data protection when using Vimeo can be found at the following link: https://vimeo.com/privacy.

Should individual parts of the event and/or the entire event be recorded, you will remain anonymous as a participant. Neither audio nor visual recordings will be made of you, nor will chat transcripts be recorded.

Only the speakers involved can be seen and heard in the video and audio recordings.

(1) Legal basis

If you are a speaker, your consent is the respective legal basis for our audio and visual recordings of you. You can revoke your consent at any time with effect for the future.

If you are a participant, we process your personal data in the context of the initiation, execution and settlement of the respective contract.

(2) Recipient categories

We use service providers. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in the processing of personal data as we do ourselves.

(3) Data transfer to the USA

By participating, we may also transfer personal data to service providers in third countries (see the section “Data transfer to third countries” below).

p) When exhibitors use your personal data for advertising purposes

When purchasing a free ticket (e.g. by redeeming a voucher) and a paid ticket, data may be passed on to exhibitors.

Data (name, position, company, email address as well as other voluntary information from your participant profile, e.g. interests) will be passed on to the exhibitor. The data transfer to the respective company takes place when you visit the company profile (Brand Room) and/or attend a company session sponsored by the company. This takes place independently of the privacy settings that you set for your participation on the platform.

You also have the option of transmitting your electronic business card to third parties (exhibitors). You can do this either directly via the "Scan2Lead" function or via the GRIP Matchmaking app. The prerequisite for the "Scan2Lead" function is that your business card is available in the form of a QR code. The exhibitor can then read your business card and is comparable to handing over an analogue business card.

Legal basis

When obtaining a free ticket, the data processing is based on the respective contract. When purchasing a fee-based ticket, the data processing is based on your previously given consent. The same applies to the forwarding and processing of your business card. You can revoke your consent at any time with effect for the future.

q) If you use our exhibitor shop

As an exhibitor, you can use our Exhibitor Shop. We process the personal data that you provide to us for this purpose.

This data helps us to ensure that your trade fair appearances run smoothly, to offer you a selection of individually tailored services and to present the products, services and marketing offers of Messe München to you.

(1) Legal basis

We process your personal data only for the initiation, execution and settlement of the corresponding usage contract and/or exhibitor contract. We may also process your personal data on the basis of our legitimate interest.

(2) Weighing of interests

Within the framework of the necessary balancing of interests, we have weighed up your confidentiality interests and our interests in the provision and improvement of our services. In each case, your confidentiality interest is subordinate. Otherwise, we would not be able to provide you with services tailored to your needs.

r) When you use third party services through our website

We include third party services on our website so that you can use them. These include Google Maps and video services.

We use the “Google Maps” service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website. We process your personal data in order to use Google Maps. Maps from this service are displayed on one or more sub-pages. When you call up such a sub-page, a connection is established from your device to a Google server in the USA.

We also use various video services on our website:

  • YouTube

We use the provider YouTube for the integration of videos. YouTube is operated by YouTube LLC with headquarters at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google.

On our website we use plugins of the provider YouTube. If you call up the web pages provided with such a plugin, a connection is established to the YouTube servers and the plugin is displayed. This transmits to the YouTube server which of our web pages you have visited. If you are logged in as a member of YouTube, YouTube assigns this information to your personal user account. When using the plugin, such as clicking on the start button of a video, this information is also assigned to your user account. You can prevent this assignment by logging out of your YouTube user account as well as other user accounts of the companies YouTube LLC and Google before using our websites and deleting the corresponding cookies of the companies.

Further information on data processing and notes on data protection by YouTube (Google), can be found at:

https://policies.google.com/privacy?hl=de

  • Vimeo

We also use the provider Vimeo for the integration of videos. Vimeo is operated by Vimeo Inc. with headquarters at 555 West 18th Street, New York 10011, USA.

On our website we use plugins of the provider Vimeo. If you call up the web pages provided with such a plugin, a connection is established to the Vimeo servers and the plugin is displayed. This transmits to the Vimeo server which of our web pages you have visited.

Further information on data processing and notes on data protection by Vimeo can be found at: https://vimeo.com/privacy.

(1) Legal basis

The legal basis is your consent previously given via the cookie banner. You can revoke the corresponding consent at any time with effect for the future via Privacy Settings.

(2) Data transfer to the USA

By using these services, we may also transfer personal data to service providers in third countries (see the section “Data transfer to third countries” below).

s) If you allow cookies and analytics tools in your browser

We use cookies and analytics tools to provide our website. Some providers we use also process your personal data outside the EU/EEA (see below the section “Data transfer to third countries”).

So-called "cookies" are used on our websites. Cookies are data records that are stored by a web server on the end device (e.g. computer, smartphone, tablet) of the user. When our website is called up again with the same end device, these are sent back either to our website ("first party cookie") or to another website to which the cookie belongs ("third party cookie").

Switching off the cookie function in your browser does not restrict the use of our website and the services offered.

The legal basis for the use of technically necessary cookies/identifiers is our legitimate interest. The storage of information in your terminal equipment or the access to information already stored in your terminal equipment is absolutely necessary so that we can provide the telemedia service expressly requested by you as a user (section 25 para. 2 no. 2 of the German Telecommunications and Telemedia Data Protection Act [Telekommunikation-Telemedien-Datenschutz-Gesetz – TTDSG]).

Otherwise, the legal basis is generally your consent in each case, if no specific legal basis is mentioned below. You can revoke your consent at any time, e.g. by deleting cookies set via the browser settings of your end device. Please note that for technical reasons, this procedure only applies to the specific end device used.

You can revoke the corresponding consent at any time with effect for the future via the following website:

Here you can access your individual setting options.

You can also generally refuse the setting of a cookie - for example, via a browser setting that generally deactivates the automatic setting of cookies. For example, you can use the "Do not track" option ("DNT") of your Internet browser. Please note that for technical reasons, this procedure only applies to the specific end device used.

Conversion tracking using third-party providers

On this website, third-party tools are used for analysis purposes. These tools measure the effectiveness with which users are addressed by advertisements ("conversion tracking"). When you click on advertisements from a third-party provider mentioned below, a conversion tracking cookie is placed on your device. If you now visit a certain website, the third-party provider and we can recognise that you have clicked on the ad and were redirected to this page. This allows us to collect data that is relevant to our advertising efforts. We may learn the total number of users who clicked on an ad, the duration of the visit, the operating system, the device model, the location, payment transactions made and to what extent mobile apps were used.

You can find an overview of the third-party providers we work with in the context of conversion tracking here: Privacy/Privacy

t) When we process your health information

Due to official and legal measures, we are obligated to process health data about trade fair visitors, exhibitors and service providers in connection with the holding of a trade fair in order to comply with the infection protection measures in the current corona virus pandemic (e.g. on vaccination status, on whether a corona illness has been overcome, on a negative test result; so-called 3G: vaccinated, recovered, tested).

For this purpose, we process only those personal health data that are necessary and only for as long as they are necessary.

Legal basis

The processing of your personal data in this context is based on official and statutory measures.

u) If we sell our company and/or a service in whole or in part

We reserve the right to sell our company and/or a service in whole or in part. In doing so, we may transfer your personal data to a third party in the future, in compliance with the respective data protection requirements. We will inform you about this with a notice period of at least 30 days with reference to the consequences for further use of our services.

(1) Legal basis

The processing of your personal data in the context of such a sale is based on our overriding legitimate interest. For the processing of a corporate transaction, it may be necessary for us to transfer your respective personal data to a third party.

(2) Weighing of interests

Within the framework of the necessary balancing of interests, we have weighed up your interest in confidentiality and our interest in a corresponding sale. In each case, your confidentiality interest is subordinate. Otherwise, we would not be able to process such a sale.

v) When we make your personal data anonymous

We anonymise your personal data in order to evaluate them for statistical purposes.

(1) Legal basis

The processing of your personal data in the context of such anonymization is based on our overriding legitimate interest.

(2) Weighing of interests

Within the framework of the necessary balancing of interests, we have weighed up your interest in confidentiality and our interest in corresponding anonymisation. In each case, your interest in confidentiality is subordinate. Otherwise, we would not be able to achieve such anonymisation. The GDPR does not apply to anonymous data.

(3) Recipient categories

We use service providers for the anonymisation process. We transmit personal data to these service providers for this purpose. These service providers are contractually obligated by us to exercise the same care in the processing of personal data as we do ourselves.

3. How long do we store your personal data?

We delete your personal data when the respective purpose of the storage no longer applies and no statutory provision requires a retention (e.g. a retention obligation according to the German Tax Code and/or the German Commercial Code). If deletion is not possible in an individual case, processing will be restricted. Statistical evaluations are only carried out in anonymous form.

4. What are your data subject rights?

You have the right to request information about all personal data we process about you at any time.

a) You have the right to request information about all personal data we process about you at any time.

b) Should your personal data be incorrect or incomplete, you have the right to have it corrected and completed.

c) You may at any time request the deletion of your personal data, unless we are legally obligated or entitled to continue processing your data.

d) If the legal requirements are met, you can demand a restriction of the processing of your personal data.

e) You have the right to object to processing insofar as the data processing is carried out for the purpose of direct marketing or profiling. If the processing is carried out on the basis of a balance of interests, you may object to the processing on grounds relating to your particular situation.

f) If the data processing is carried out on the basis of your consent or within the framework of a contract, you have a right to the transfer of the data provided by you, provided that this does not affect the rights and freedoms of other persons.

g) If we process your data on the basis of a declaration of consent, you have the right to revoke this consent in whole or, if applicable, in part at any time with effect for the future. The processing carried out before a revocation remains unaffected by the revocation.

h) You also have the right to lodge a complaint with a data protection supervisory authority at any time if you believe that data processing has been carried out in breach of applicable law.

5. In what context do we create automatic profiles?

We do not create automatic profiles, outside of matchmaking as part of networking.

6. Data transfer to third countries

In some cases, personal data will be transferred to exhibitors and service providers in third countries (see the relevant note within our data protection information). Third countries are countries outside the EU and outside the EEA. These third countries also include the USA.

In the USA there is no comparable level of data protection as in Europe. In particular, it is possible that government agencies access personal data without us or you knowing about it. Legal prosecution may not be successful.

The legal basis for such data transfer is generally your consent (Art. 49 para. 1 sentence 1 lit. a) GDPR) or a respective contract performance (Art. 49 para. 1 sentence 1 lit. b) GDPR).

7. Data security

We take appropriate technical and organisational security measures to protect the personal data we process against accidental or intentional manipulation, loss, destruction or against unauthorised access.

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