Messe München fosters its engagement in Russia. Since November 8, 2018 the subsidiary CTT Expo LLC has a new company name: Messe Muenchen Rus LLC. The name change is an important milestone in the strategic business development in Russia.
In 2015, Messe München made the largest acquisition in its company history at that time and expanded its portfolio with the world’s fifth-largest construction trade show, the Russian “Construction Equipment & Technologies / CTT”. The trade show now belongs to the bauma-Network and was renamed bauma CTT RUSSIA in 2017.
In the beginning, the organizing subsidiary CTT Expo LLC was named after the trade show due to brand awareness. Now the company name was changed to Messe Muenchen Rus LLC to be aligned with Messe München Corporate Identity.
Simultaneously the previous foreign representatives will be integrated into the subsidiary Messe Muenchen Rus LLC. Ms. Larissa Kovalenko and her team, who successfully represented Messe München in Russia for more than ten years, make the Russian trade show team complete.
„With our subsidiary Messe Muenchen Rus LLC as the organizer of the trade show bauma CTT RUSSIA and its CEO, Mr. Sergey Alexandrov, the Messe München Family is well positioned and perfectly represented in the Russian market. This allows us to further develop and strengthen our activities there”, says Mr. Stefan Rummel, Managing Director and responsible for the foreign subsidiaries of Messe München.