Messe München is devising new digital formats during the intensifying coronavirus crisis and is enabling exhibitors and visitors to take part in trade fairs despite international restrictions on travel by offering hybrid events. Flexibly deployable platforms and services are being created in close cooperation with customers. Special hybrid versions of EXPO REAL, BAU and ISPO will combine the best of both worlds.
Messe München offers a wide array of the world’s leading trade fairs. Even in times of far-reaching travel restrictions, the internet facilitates international contacts. Klaus Dittrich, the Chairman and CEO of Messe München, said: “The coronavirus is a transformative accelerant in many industries. We, too, have responded to the current restrictions by quickly and agilely offering new business platforms to our customers. The extensive experience in digital products that we have gained over the years gave us a huge boost. Our customers really appreciate the efforts we are undertaking now to jointly apply new approaches and provide them with opportunities to cultivate business relationships and begin new ones even during times of crisis. Hybrid, that is, a mix of online and in-person events, has become the ‘new normal.’ Even if many of us will hopefully be meeting in person again soon, no one will want to forgo the digital opportunities offered as part of our events.”
The strategic focus of Messe München remains on in-person events. Digital enhancements will continuously be made to globally established trade fairs like ISPO, BAU, bauma, electronica, IFAT and drinktec. The following special hybrid editions of trade fairs are now being planned:
In-person trade fairs can now be held in Munich thanks to a comprehensive registration system of all participants, policies governing physical distancing and far-ranging hygiene measures. Exhibitors and visitors from areas that are not affected by travel restrictions can safely meet in person at the event. The execution of and participation in trade fairs or congresses are unaffected by current coronavirus-related contact restrictions. The restrictions announced recently apply solely to private events where it is not possible to trace contact or observe hygiene regulations. A well-conceived safety and hygiene concept will be used during all trade fairs:
Entirely digital events will also be produced in the facilities of Messe München as complements to the company’s in-person trade fairs and hybrid events: