Sustainable management and projects for environmental and climate protection are strategic topics for Messe München. This was anchored in a sustainability strategy in 2020. It has a holistic approach and is based on the Sustainable Development Goals (SDGs) of the United Nations. It encompasses a large number of measures and projects in the areas of energy, water, mobility, biodiversity, social affairs, governance and resources. Important goals include making sustainability measurable, a zero-waste strategy—i.e. avoiding waste and closing resource cycles -, establishing CO2 compensation options for customers, and making mobility offers internally and externally as low-carbon as possible.
Based on this sustainability strategy, the "Green Footprint" has now also been anchored as a central pillar in the new corporate strategy 2026. The main goal is to achieve CO2 neutrality for Messe München by 2030, which would be 20 years earlier than envisaged in the Paris Agreement.
We are flanking our sustainability strategy with concrete measures and projects. Some examples are listed below.
The world needs companies that take a stance and speak outKlaus Dittrich, Chairman and CEO, Messe München GmbH
We are committed to the well-being of our employees. Sustainable management also means being able to rely on the know-how of long-serving employees and their satisfaction. The dedication and passion of our colleagues shape our business. That is why we at Messe München offer numerous social benefits.
In response to changing social life models, Messe München offers, among other things, flexible work time schemes. And in our own health studio, employees can take advantage of free half-hour fitness classes. A healthy working environment is also based on a value system that relies on good cooperation. The value system of Messe München banks on innovation, commitment, team spirit, responsibility and trust.
Messe München has defined a catalog of measures that sets out how we can structurally and logistically meet our sustainable standards. As one of the earliest measures, the company installed a photovoltaic system on the roofs of the exhibition halls, which is one of the world's largest photovoltaic roof systems. By using solar energy, Messe München can save the emission of around 1,600 tons of carbon dioxide every year. The new halls C5 and C6 are supplied exclusively by district heating, which is sourced from geothermal energy.
We have created open spaces, including even some of our hall roofs, as natural, ecological areas. As another endeavor initiated in 2019, up to 400,000 honey bees had already found their home on the Riem exhibition grounds. On its own terrains alone, the company enables the bees to collect their raw materials from an area the size of around 40 football fields.
At Messe München, we rethink mobility: Exhibitors and visitors may refuel at the Munich Exhibition Center free of charge. And wherever possible, Messe München is increasingly using e-powered vehicles in its fleet. Starting in 2020, Messe München, will be converting to purely renewable electricity. It is thus taking a further step in the direction of climate-neutral action. The green electricity generated will supply 50 charging stations for electric vehicles at the Messe München parking lot. By completely switching to electricity generated from renewable sources, Messe München is saving around 6,400 tonnes of CO² a year.
Things are easier done together. With the “ Connect Women” initiative, Messe München created a platform for women to network across different sectors and strengthen each other. The members of the network are women executives at top management level and entrepreneurs from the areas of business, politics, science, media and culture, reflecting a balanced mix of different topics and experiences. The initiative also supports the social commitment of Messe München with various activities. Together with the Käfer Foundation and the Müchner Bank, it started the “Sports connect people” project. “Connect Women” thus made it possible for socially disadvantaged people to attend a match of FC Bayern München as VIP guest at the stadium, enjoying a great live experience. The platform for women also put down a marker in the fight against breast cancer in a joint effort with a number of Munich businesses. In a spectacular and colorful action in October, five prominent Munich buildings were bathed in pink light, including the Messe München facilities at its Riem location.
Messe München's portfolio includes numerous trade fairs which per se have a strong focus on sustainability topics. Thanks to their international presence, they contribute to the cross-sector exchange of information and knowledge worldwide. Examples of this are ISPO Munich, the largest trade fair for sports business, IFAT, our world-leading trade show for environmental technologies, transport logistic, trade fair for logistics, mobility and supply chain management, or EXPO REAL, the real estate show with increasing focus on sustainable real estate and urban development. And with a “Code of Conduct”, the OutDoor by ISPO focused on the topic of sustainability. With our leading international trade fairs, which the company exports as spin-offs from Munich into growth markets such as Brazil, China or India, we also address relevant topics that are crucial for the sustainable economic and social development of those countries. IFAT Eurasia, for example, has already developed into the most important environmental platform in the Eurasian region, promoting the implementation of green technologies. One goal of the reforestation project of the IFAT Eurasia environmental technology show is to set an example for climate protection.
We regularly report on mega trends, people and creators. In our articles, we also provide food for thought, what the sustainable world of tomorrow might look like:
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