MOC – Event Center Messe München
Munich, Germany

Order fair for Bridal, Evening and Cocktail fashion

ABC-Salon is an Order fair for Evening, Bridal and Cocktail fashion. The early date at the beginning of the year, a successful brand mix and the broadbased invitation campaign including a preview magazine, which is published twice a year and is sent out before the fair, as well as a personal invitation flyer contribute significantly to the success of the fair. It is also the relaxed atmosphere and the many thoughtful extras that the participants of ABC-Salon appreciate. The eye-catching presentation in the open space of the foyer facilitates initial contact and is therefore often used by newcomers. Thus, the mix of open spaces and closed showrooms allows each exhibitor to present their collections in an individual way.