ABC Salon
MOC – Event Center Messe München

Order fair for Bridal, Evening and Cocktail fashion

ABC-Salon is an Order fair for Evening, Bridal and Cocktail fashion. The early date at the beginning of the year, a successful brand mix and the broadbased invitation campaign including a preview magazine, which is published twice a year and is sent out before the fair, as well as a personal invitation flyer contribute significantly to the success of the fair. It is also the relaxed atmosphere and the many thoughtful extras that the participants of ABC-Salon appreciate. The eye-catching presentation in the open space of the foyer facilitates initial contact and is therefore often used by newcomers. Thus, the mix of open spaces and closed showrooms allows each exhibitor to present their collections in an individual way.


- Established order platform and internationally recognized trade fair location

- Short distances, attractive ambience, ideal conditions for successful order transactions

- Showrooms between 49 and 297 sqms ready for occupation

- Open presentation areas in the foyer between 35 and 210 sqms

- Advertising that goes down well: the trade fair magazine informs about trends and exhibitors (publication: October and January)

Target group

Retailer from the bridal and evening fashion sector

Event details

every year
First Execution


AVR Messe- und Veranstaltung GmbH
Arabellastraße 17
81925 München
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