Press release

Messe München is restructuring its Product Marketing and Sales and driving digitalization forward

July 30, 2021

  • Dr. Markus Dirr the new Executive Director of Product Marketing & Sales
  • Newly formed division ready for the restart of the trade fair industry
  • Integrated communication with international customers

Just in time for the resumption of the trade fair business, Messe München has started its new central division, Produkt Marketing & Sales, which brings the marketing and sales competencies of the two disciplines together under one management. The Head of this new central division will be Dr. Markus Dirr, previously Head of the Digital division.

The new division is responsible for winning over new customers and maintaining existing customer contacts for all Messe München events at its home base, including bauma, BAU, EXPO REAL, IFAT and ISPO Munich. In addition, the unit will collaborate with the international subsidiaries of Messe München in product marketing and sales activities.“

A key task of the new central division will be to further drive the already strong acceleration of digitalization and automatization in marketing and sales and to merge them together. Markus Dirr has exactly the right competencies and experience for the job,” explained Klaus Dittrich, Chairman and CEO of Messe München.

Dr. Markus Dirr added: “Together, we will create a marketing and sales organization that serves customers holistically, personally and with innovative technologies and ways of working.”

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